• The difficulty finding clothes


    Posted on June 13 2018

    The difficulty finding clothes
    The overwhelming selection of clothes, fashion and styles in shops and online still leave us often empty-handed or make us buy something we never will use. In this ocean of clothes and styles we still often feel that we don't find the type of clothes we really like. How is this even possible and what actually happens in the fashion industry as well as within us when we meet the industry as consumers?
  • The consumer's confusion


    Posted on June 08 2018

    The consumer's confusion
    When we're looking for something to buy but end up coming home with empty hands, browsing unsuccessfully online or buying something we never will wear is not only annoying and disappointing but also waste of money. We often end up acting on impulses which more often lead us to disappointments later on. Sounds so familiar maybe.
  • When something is calling you


    Posted on May 17 2018

    When something is calling you
    For over ten years ago I started to read business related books. Those kind of books which are written to change our minds and thinking. I read tens of book, I listened continuously to audio recordings of interviews of business people and thinkers. They all effected me deeply.
  • Don't run when others do


    Posted on May 16 2018

    Don't run when others do
    When there's a strong moment to one direction there will always start an other one to move to an other direction. I guess buddhists would say here that why move at all when you can just be where you are and I believe that they're right.
  • The pain in learning


    Posted on May 15 2018

    The pain in learning
    started my company about a year ago out of a simple idea to make clothes for people what they can easily wear every day. Nice materials, simple timeless style and usefulness as my core idea. The first year has been full of mad occasions, extremely lot of work, constant learning and pain. I've made so many mistakes. But as they say they should not been called mistakes but rather part of the learning process.