Caaria is a new clothing brand creating home & casual wear for women in natural materials.

My name is Ria and I'm the founder of CAARIA. You can read more about me lower down.

I wanted to create clothing which could be easily worn in our everyday life, in those simple moments at home when we do nothing special at all or actually everything what our everyday life is about. 


Our style is

  • effortless
  • useful
  • timeless 


Our style has simple silhuettes with Scandinavian tones. We use only natural materials such as linen to give the best comfort.

As an alternative to  rapidly changing fashion styles and synthetic materials we want to offer easily wearable and timeless clothes in natural materials that suit into our casual common life.

We want to reduce the overwhelmingness in styles and fashion into more practical thinking but still keep it interesting by letting the simplicity in clothes speak together with a texture of the fabric.

We want people to feel good and relaxed in our clothing. We want our clothes to have an authentic feel and be easily suitable in the casual lifestyle.


Where are our clothes made?

To keep the manufacturing as close as possible in Europe and keep it between people 2 people. Our clothes are currently made in Bulgaria in a small atelier. Our team includes pattern makers and seamstresses. The working conditions for workers are good and they are paid reasonable wages. 

More about Ria

I turned my passion for textiles into a idea of a clothing brand after I had worked nearly twenty years in the health care industry and burnt myself out badly in stressful enviroments. I had always wanted drive my own business and it started to be time to take that inner call more seriously and stop compromising. Many exciting turns in life led me to drive my business from Bulgaria. I'm originally from Finland but have been working in different countries in Scandinavia and UK for nearly 20 years.

Don't hesitate to contact us if you have any questions or just want to say hi. You find us easiest on Instagram @caariacom.




Founder of CAARIA